Emanuel wants digital billboards in neighborhoods - Plan would allow 100-foot signs on city property
Digital billboards up to 100 feet tall could sprout on city-owned property in neighborhoods all over Chicago as part of a proposal Mayor Rahm Emanuel introduced to the City Council on Wednesday.
The mayor's plan would allow outdoor advertising companies to build digital billboards on city land if they agreed to tear down at least five of their conventional billboards, which Emanuel says clutter the landscape and bring in too little revenue.
City Chief Financial Officer Lois Scott said there's no limit to how many of the signs the city would allow to be built as part of the trade-off program, and no estimate of how much revenue the city could bring in through agreements with the billboard companies. "It would be handled on a case-by-case basis," she said.